Love is in the air…

“When we love, we always strive to become better than we are. When we strive to become better than we are, everything around us becomes better too.”

– Paulo Coelho, Author of The Alchemist

Here it is again. The week that many countries around the world celebrate that four letter word…LOVE. Whether it is shared between family members, friends or significant others, love is a wonderful feeling. However love is more than just a feeling; it is a science. According to youbeauty.com “MRIs show that the caudate nucleus and ventral tegmental area of your brain lights up when you’re in the romantic phase of love. This is thanks to the release of the “love chemical” dopamine. When you’re in love.. your brain pumps out this feel-good chemical.. increasing the brain’s release of the euphoric hormone, serotonin.” It is funny how shopping can also provide the release of the same love chemical. Just yesterday I was window shopping with a friend; the beauty of a necklace in one store touched her so much that it made her want to cry. After I chuckled for a bit (yes I did laugh at her) I thought about how the happiness associated with love can evoke either smiles or tears.

With such strong reactions associated with the emotion of love is it any wonder that Prabal Gurung’s new line for Target is aptly named LOVE? The line features a mix of colors, fun & flirty prints, and soft & flowy fabrics that evoke feelings reminiscent of love. I absolutely adore this new line as it brings together designer fashion at an affordable price. Here are some of my favorites from the collection.


Dress in Apple Red/black; Sleeveless blouse in First Date print, Pleated skirt with lace in Sulfur Spring

Dress in Floral Crush print

Dress in Floral Crush print

Leather jacket in Dresden Blue

Leather jacket in Dresden Blue

Ruffle blouse in Dresden Blue/black

Ruffle blouse in Dresden Blue/black

Shorts in Floral Crush print

Shorts in Floral Crush print

Peplum Top in Floral Crush print

Peplum Top in Floral Crush print

Lace Hard Sided Clutch

Lace Hard Sided Clutch

Nolita Print Hard Sided Clutch

Nolita Print Hard Sided Clutch

Most of the pieces are not office appropriate; however they are wonderful for frolicking on the weekend, girl’s nights or date nights. Let’s face it..all work and no play makes for an unhappy life. So love yourself, love life and check out the LOVE collection today.

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